Rockstar Energy Drink Marketing Plan

I. ROCKSTAR, INC. Rockstar Energy Drink was founded by Russell Goldencloud Weiner, a doctor of nutritional enthomedicine, according to the Rockstar website. His parents, two renowned herbalists, helped to produce the Rockstar formulations. Today, three formulas of Rockstar are on the market: Original, Cola, and Diet. The original formula was first launched in 2001, making the company only 4 years old. The company is based in Las Vegas, Nevada, one of the trendiest locales of the United …

…bought a Rockstar to try. V. SOURCE CITATIONS http://www.rockstar69.com http://www.redbull.com http://macabre.lib.calpoly.edu/staff/fvuotto/bus_346/ http://www.bevindustry.com/content.php?s=BI/2004/07&p=5 http://www.backyardgardener.com/redbull.html http://www.bevnet.com/reviews/documents.asp?brandid=401 http://www.findarticles.com/p/articles/mi_m5072/is_48_26/ai_n9483610/print http://www.reviewjournal.com/lvrj_home/2005/Mar-02-Wed- http://www.bevindustry.com/content.php?