Ryanair: Objectives and Risks

1.0 Introduction 1.1 About the Company Ryanair operates a low-fares scheduled passenger airline serving short-haul, point-to-point routes in Europe. It's been in operation since 1985 and pioneered the low fares operation model by the 1990s. According to statistics obtained from the company's website, its Europe's biggest low fares airline, the most successful and dynamic as well as the number one in customer service. This is evidence in the fact that it has consistently achieved a compound annual growth …

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