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Sales Promotion and Media Advertising: comparative analysis of two mark concepts
Date Submitted: 05/08/2002 08:29:24
Length: 20 pages (5612 words)
Views: 16148
Table of Contents 1.<Tab/>Introduction 2.<Tab/>Terms Defined: What is Sales Promotion 3.<Tab/>Evolution of Sales Promotion 4.<Tab/>Management of SP 3 - 1. SP in Strategy <Tab/><Tab/>3 - 1 - 1. Achieving Customer Loyalty Through SP <Tab/><Tab/>3 - 1 - 2. Achieving Competitive Advantage in SP 3 …
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…lt;Tab/>Introduction to Advertising and Promotion - by George E. Belch & Michael A. Belch p.580 - 590 -<Tab/>Marketing Communications / An Integrated Approach (Second Edition) - by P.R.Smith p.295 - 311 -<Tab/>Advertising Management - by Aaker Myers p.293, p.162-165, p.202 - 207 -<Tab/>Advertisement Communication And Promotion Management - by John Rossiter p.169 - 202
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