Services Marketing Mix Elements:"An Evaluation of the Logica Carnegie Group Inc.'s Target Markets and Strategy as a Professional IT Service Provider" written in 4 hours :-P

A company providing services is different from one that supplies a product. A service is intangible, something which cannot be touched. In this essay, the marketing objectives and target markets will be outlined, as well as the marketing mix that is used for such markets. There are naturally different kinds of services, but this essay will focus on professional IT services. The example that is mainly used will be CGI, i.e. the Logica Carnegie …

…as trustworthy. The relationship is all clearly portrayed in CGI's marketing mix. Bibliography Books 1. Bateson, E.G. (1995) Managing Services Marketing, third edition, The Dryden Press. 2. Davidow, W.H. and Uttal, B. (1990) Total Customer Service: The Ultimate Weapon, HarperPerennial. 3. Jobber, D. (1998) Principals and Practices of Marketing, Second Edition, McGraw-Hill Publishing Company. Web-Sites 1. http://www.cgi.com 2. http://www.certis.com Additional Material 1. Certis Company Profile, 2. Survey: Evaluation of Service Providers, commissioned by Certis U.K. Ltd.