Starbucks Coffee On the Go

Starbucks offers whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, a selection of premium teas, and a line of compact disks. However, this is offered primarily through its Company-operated retail stores. With Starbucks Coffee On the Go, we can offer our customers the next step. Allowing the customer a service to purchase most of these items …

…for retail expansion into new markets and reinforced brand recognition in existing markets. Bibliography Bibliography 1. http://www.salon.com/business/feature/2000/06/01/starbuckssuit/index.html 2. http://www.hoovers.com 3. http://www.starbucks.com 4. http://www.hoovers.com/cgi-bin/offsite?site=HBN&url=http://www.seattlesbest.com 5. http://www.nwcb.com 6. http://www.caffino.com 6. http://mhhe.com/business/management/thompson/11e/case/starbucks-2.html 7. http://mhhe.com/business/management/thompson/11e/case/starbucks.html