Strategic Management: Sony - Change of CEO.

FORTUNE APRIL 4, 2005 "Inside the Shakeup at Sony,": Sony replaces Nobuyuki Idei, its departing CEO with Sir Howard Stringer in 22 June 2005. The public previously had the impression that either Kunitake Ando (Idei's previous nomination) or Ken Kutaragi (Mr. Norio Ohga's favourite) would take over this position. Though Norio Ohga has given his title in 1999 to Nobuyuki Idei, he stills hold the title of Chairman and interferes with daily operation and influenced directors' board decision. Ohga was …

…powerful, discontinuous change pressures. Gradual, emergent change will be inadequate. They need to change strategies, structures and style of management simultaneously. This constitutes a major challenge which few organizations will truly relish. References: 1.<Tab/>Bradford, Robert W., Duncan, Peter J. Tarcy, Brian (2000) Simplified strategic planning. Chandler House Press, USA. 2.<Tab/>John A. Pearce II and Richard B. Robinson, Jr. (2000) Strategic Management. Formulation, Implementation and Control. McGraw-Hill, USA.