Strategic Management, Why & How.

Introduction "Strategic management is the process of decision making which have high medium term to long term impact on activities of the organization including the implementation of those decisions to create value for customers and key stakeholders and to outperform the competitors"(Hubbard, G., 2000, p-2). Strategic management has three elements such as strategic analysis, strategic choice and strategic implementation. Strategic analysis gives the idea to understand the strategic position of the organization. It is an …

…A. & Strickland, A, J. (2003), Strategic Management: Concepts and Cases, 13th edition, Published by Tata McGraw Hill Company Limited, New Delhi Pettigrew, R. (1996), Strategic and Environment analysis, Introduction to Corporate Strategy, McMillan Press Ltd., PP.58-80 Hubbard, G. (2000), What is Strategy? Strategic Management: Thinking, Analysis and Action, Prentice Hall, French forest ch,1, p.2. Browne, M.,Steane, P., & Foster, J.(1998), An introduction to case analysis: Cases in Strategic Management, McMillan Education Australia pty. Ltd. P-34.