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Strategic marketing and international marketing for Burj Al Arab hotel in Dubai
Date Submitted: 12/17/2001 22:46:19
Length: 20 pages (5432 words)
Views: 74047
RISK ANANLYSIS AND REVIEW OF COMPEPTITIVE ENVIRONMENT "o"oFOR DUBAI AND ITS BURJ AL ARAB HOTEL INTRODUCTION Hotels are world-beaters. They provide people comfort and luxury with over the edge technology. How do hotels function in this vast competitive market of travel and tourism? How do hotels operate by inculcating all the diversity and varied factors of globalisation? How do they develop themselves into a successful establishment by gaining an edge over its competitors? Dubai …
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