Swatch Case

Problems and Issues In the 1980's, Swiss watchmakers began to realize they needed to change their business model to fit into a new global market place. They needed to not only change their views of the market but the infrastructure of watch manufacturing. In order to compete on a global level they needed to improve their technology, design products that would appeal to new markets and be able to compete with other companies on quality …

…are companies Swatch Group should form partnerships with to develop technological watches suited for the technology driven consumer. ========================================================================== Works Cited: 1. Bouquet, Cyril. "Swatch and the Global Watch Industry." Ivey Management Services, 1999. Page 17. 2. Thakran, Ravi. Watch Market Review, http://www.watchmarketreview.com/interview, Sept-Oct 02 Issue, Page 6-7. 3. Kual, Pummy. "Swatch Sets Time Bound Growth Agenda." Indian Express Newspapers, 2001, http://www.expressindia.com, Page 45. 4. Bouquet, Cyril. "Swatch and the Global Watch Industry." Ivey Management Services, 1999. P. 17-18.