Television's effect on the Political Process

The introduction of television and its components into the political process has greatly influenced politics. Television has given politicians a whole new way to communicate and express their beliefs to voters. There are a few significant effects that this form of media has had on the political process. Firstly, television tends to make political life more fluid and volatile. Outcomes are much harder to predict with campaigns now because a single performance before a huge …

…In order to run for office, it is important to have huge financial backing. Ad campaigns alone can cost millions, so it almost seems that in order to run for office you have to be extremely wealthy. So by observing the above statements, one can see that politics have been completely changed due to television and its components. TV has now added new ways to win elections as well as new ways to lose them.