The Effect of Language on International Marketing

Index * Introduction * Definition of Culture * Significance of Language * The Impact of Language on Communication Decisions * The Impact of Language on Product, Distribution and Pricing Decisions * Examples of Language Blunders Made by International Marketers * Conclusion * Recommendations * References Introduction Marketing in the simplest description attempts to understand customers in terms of what they buy, when they buy, why they buy, how much they buy, where they buy it, and with what they buy. Internationally, this means understanding …

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