The Globalization of Markets today with specific examples of how understanding and adapting to different cultures is important to international business.

Business Across Borders In the business world today, borders are blending and multi-national mergers are causing many company nationalities to become indistinct. As the globalization of markets rapidly increases, many companies are finding international expansion a necessity of competition. North America is greatly affected by this movement towards a global market, and many companies are finding it extremely important to adapt to other cultures. Favorable trade agreements and explosive growth of the middle class in …

…of the most crucial aspects of doing business in today's "global village". Bibliography Sellin, Robert H. J and Elaine Winters. Cultural Issues in Business Communication. Berkeley: Program Facilitating and Consulting, 2000. Guffey, Mary Ellen. Business Communication: Process and Product, 4th ed. Mason, Ohio: South-Western, 2003 "Etiquette and Local Customs". The Traveler's Yellow Pages Online. http://www.infoservices.com/stpete/342.htm. InfoServices International, Inc., 2002 "What to Know Before Negotiting" Execitive Planet.com. http://www.executiveplanet.com/business-culture.html.