The Hidden Language of an Advertisement

<Tab/>I bet any woman would love to have "knockout nails." Well, according to a Revlon ad in the March 2001 issue of Seventeen Magazine, now you can. It gets even better though. "Knockout nails just got faster." Is that great or what? I suppose, if you knew what "knockout nails" were and what they "just got faster" than. I'm sure you never thought of it this way. Everyone probably had an …

…lightning-fast precise color application," made me feel like this is the best product out there because it works really good and fast. This is the type of reaction the advertisers expect. Ads are worded so the consumer will fill in what they believe the ad is offering or claiming. The language in advertisements is varied but it all comes out the same in the end. The consumer falls for the weaseling and buys the product.