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"The Mcdonaldization of Society" by George Ritzer.
According to George Ritzer, in his book The Mcdonaldization of Society, he defines this theory of Mcdonaldization of having four main components. They are: 1.Predictability having emphasis on discipline, systematization and routine so that things are the same from one time or place to another. 2.Efficiency who can obtain what they need more quickly with less effort 3.Calculability being able to produce and obtain large amounts of things in a very rapid and timely fashion 4.
Now, all the person must do is click on a topic and type in their credit card number. I always thought that when addressing a graduating class that the speaker should be sincere and speak from the heart. With the current McDonaldization of society today, it only appears that these are the real feelings of the speaker, when in reality, it is just a memorization from a $16.00 piece of paper purchased off of the internet.