The aim of this essay is to analyse and explain the Blackberry's launching in France.

TABLE OF CONTENTS INTRODUCTION PART ONE I. The company Research In Motion (RIM) II. The product III. The country :France 3.1 Political 3.2 Economic 3.3 Social 3.4 Technical IV. The risk assessment 4.1 The technologial french market risk 4.2 The legislation risk 4.3 The international competition risk 4.4 The rating PART TWO I. The market entry plan 1.1 Corporate ans strategies marketing objectives 1.2 The market to be entered 1.3 The market entry alternatives II. The operational plan 1.1Detailed Target market 1.2Market positionning 1.3Management implications CONCLUSION …

…recruitment of the employee is carry out by the country. But it is very important to have a strong team in place. Indeed , the Blackberry is a technical product and must be control by the salesman. CONCLUSION To conclude, we can say that RIM has well adapted the Blackberry campain for all each Country. This study showed that the Blackberry has all the chances to be successful in France inspite of the different risks mentioned.