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The evolution of retailing in Canada.
THE EVOLUTION OF RETAILING IN CANADA Canada was once roamed by about 220 000 Natives before the arrival of Europeans. Most of them lived in what is now called British Columbia and Ontario. Northern and Southern nations traded in the form of ceremonies, gift giving, feasting and speech making. Soon, the European explorers arrived, bringing with them new products such as copper kettles, metal knifes, guns, axes, etc. They traded with the natives using the barter system.
customers by setting up Club Cards. As a result of recession, many businesses are operated from home. Specialty shops are later introduced, targeting narrow groups of people. Dry cleaning and massage therapy are good examples of niche marketing. Also, technologies have improved as well, people are now able to do accounting and inventory on computer. Shopping through computers using the Internet is more convenient for the consumer, therefore they are more likely to shop on-line.