The role of promotion in marketing.

Promotion is one of the major "tools" used in Marketing. Marketers usually use promotion to communicate and inform the public of their product. Promotion is also however used to influence the marketers target market usually via means of interpellation, promoting their product as better than any other similar products, or by changing the views, awareness, beliefs and feelings of perspective customers. When the marketer uses interpellation, he will be promoting his product with the help …

…academic bursaries, there will be a lot of free advertising involved through publicity. For example when one of the bursary holders excel at what they do, such as win a race, they will be on television, in newspapers and magazines with UKZN colours, proudly supporting and advertising UKZN for free. So basically the four methods of promotion as discussed above, that I would use are: Personal selling, Advertising, Sales promotion and public relations (including publicity).