This essay is a case on the Caterpillar company

Analysis of sales, profits, and market share Caterpillar sold over 50 percent of its product in overseas countries. Caterpillar realized that there is an opportunity and the company continued focus outside of the U.S., particularly the developing countries. Because of economic conditions in the developing countries customers are not able to pay hard currency for the product. Caterpillar projected that sales will increase in these areas in the future and came up with any possible …

…media, and trade shows. This is a good strategy to have the dealers reach the customers because they are in the best position to reach the customers at the point of sale and can contact them through the customer information database. The company also implemented a Sales Team Development System focusing on utilizing available resources. The dealers who participated in the system improve their marketing and sales skills, which increase their net revenue by 102 percent.