This is an essay on Norelco's shopping cart investment plans. Its was for a marketing class

Marketing "North American Philips Lighting Corporation: Project shopping Cart" The Project Shopping Cart by the North American Philips Lighting Corporation was a disaster. The project was supposed to introduce the new Norelco light bulb to the market. The Norelco's product mix was suffering at this time and needed to find a way to improve it gross margin, but the project did not help. The projects goal was to get the light bulbs in grocery and …

…slowly entered into the market. If more utilizing of the four aspects of the marketing mix would also benefit the company. The packaging could have been more a pealing to the eye and would help the brand stick out over its competitors. GE is a strong company and should have been studied to see if anything they did could help the Norelco brand to get started better, such as looking at how GE got started.