Title - marketing mix of Nokia 7210

Product The product, which I have chosen for this assignment, is the mobile phone Nokia 7210. The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts. The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM 1800/1900 - providing coverage on five continents. The Nokia 7210 …

…ndset manufacturers Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. This is an example of push promotional strategy. Pull Strategy A lot of promotion and advertising for the Nokia 7210 is done by Nokia through its website. People Physical Evidence and Processes `