What is Marketing

1.Introduction 1.1Purpose The purpose of this report is to discuss how the macro environmental variables can, and have, had an impact on the Higher Education. Moreover, identify this marketing mix (7 P's) from two organisations, which are Monash University and Deakin University. In this part, this report will compare and contrast the two marketing mixes. 1.2 General Information about Macro-environment Marketing environment consists of a microenvironment and a macro-environment. 'Macro-environment is the larger societal forces that affect …

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