What is marketing?

If you were to ask someone in the general population, "what is marketing", most of the people in the group would probably say that marketing involves advertising a product and then selling it. Marketing can be defined as the whole firm, taken from the customer's point of view. According to the American Marketing Association, marketing is "planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy …

…go on and on. You must determine the similarities of your target group. Once the target group has been selected, then your market strategy can be developed. In conclusion, marketing is everything, the lifeblood of a company. Next week we will examine market segmentation and it's impact on market selection, look at the importance of product and placement in developing a market strategy, and what factors influence consumers in their decisions to make a purchase.