What possible issues associated with consumer behaviour and consumption patterns might be extremely sensitive ones to directly question respondents about?

3. What possible issues associated with consumer behaviour and consumption patterns might be extremely sensitive ones to directly question respondents about? How might researchers overcome the difficulties of collecting these types of sensitive data? There are various issues and subject matters related to consumer behaviour and consumption patterns that are generally considered sensitive in nature. It can often be difficult to ask direct questions about these subjects and in many cases even more difficult to obtain …

…of Touch-Tone Data Entry in Cognitive Interviews on HIV/STD Risk Behaviours [Online], Available: http://www.fcsm.gov/99papers/blumberg.pdf [2004, Apr.11] Hutchinson, P. 1993, Asking Sensitive Questions in Surveys [Online], Available: http://science.ntu.ac.uk/rsscse/ts/gtb/hutchinson.pdf [2004, Apr. 12] McDaniel, C. & Gates, R. 2002, Marketing Research, South Western, Cincinnati Third-Person Technique [Online}, Available: http://www.ryerson.ca/~mjoppe/ResearchProcess/841ThirdPersonTechnique.htm [2004, Apr. 12] Zikmund, W. G. 2003, Exploring Marketing Research, South Western, Mason