Wireless Internet at McDonalds - Complete Marketing Plan

Company Overview <Tab/>McDonald's has built itself into the number one food service retailer in the world with over 30,000 restaurants in 119 countries; it serves over 47 million customers daily. The company's mission is to leverage the unique talents, strengths, and assets of our diversity in order to be the world's best quick-service restaurant experience (McDonald's.com, 2004). Founded in 1937 by brothers Richard and Maurice McDonald, the company began as a simple food processing …

…like McDonald's to enter the space will little inherent barrier. With its established global presence, the company has a unique opportunity to find another avenue of growth to complement its food service business. As technology continues to advance, McDonald's can use proactive pricing and its well-refined promotion and marketing machine, combined with its efficient monitoring mechanisms, to identify and add new revenue streams as well as improve its core food service business in the years