Wireless Internet at McDonalds - SWOT analysis, market research, and service overview

Marketing Group # BSEB155 Michael Griffith August 21, 2004 Company Overview <Tab/>McDonald's has built itself into the number one food service retailer in the world with over 30,000 restaurants in 119 countries; it serves over 47 million customers daily. The company's mission is to leverage the unique talents, strengths, and assets of our diversity in order to be the world's best quick-service restaurant experience (McDonalds.com, 2004). Founded in 1937 by brothers Richard and Maurice McDonald, the company …

…secured/news/pressreleases/2001/Press_Releas<Tab/>e05012001.html Shaw, J. (2004, July 7). Hot spots good for business Starbucks says. Newsfactor Network - Mobile Enterprise. Retrieved on August 23, 2004 from the World Wide Web at: http://www.newsfactor.com/story.xhtml?story_title=Hot-SpotsGood-for-Business--Starbucks-Says&story_id=25762&category=mobent Starbucks.com (2004). About Starbucks. Starbucks Corporation. Retrieved on August 20, 2004 from the World Wide Web at: http://www.starbucks.com/aboutus/overview.asp