With reference to specific advertisements you have seen, explain what techniques have been used and why.

Carte Dour Ice Cream - A man and a woman are in a limo. Driving along, the man starts to prepare an ordinary ice cream for his girlfriend. As he is doing this, the girl is watching the limo TV, which is advertising Carte Dour. As the advert finishes, she is presented with this ordinary ice cream. Not pleased, she pouts. Then in the next scene we see her lover being thrown out of the …

…and if the audience admire the star, or aspire them, then they will be more likely to buy the product. Stereotypes are valuable, in adverts because they are easily identifiable and the stereotype tends to bring with it certain messages. They are short cut that can add immediate meaning to the advert. Stereotypes tend to be acknowledged lacking much questioning; this frequently allows us to believe the message enclosed within the advertisement without much inquiring