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Frank Luntz Quotes

«The Democrats became the party of the cold and the aloof. And in 2004, you look at Howard Dean and John Kerry and to a lesser extent Dick Gephardt; the Democratic Party is now the party of anger.»
Author: Frank Luntz
«I'm pretty loud and outspoken-but so often subtlety, the quiet voice, actually communicates.»
Author: Frank Luntz
«The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.»
Author: Frank Luntz
«We don't want our messages screamed at us. We don't want to be yelled at.»
Author: Frank Luntz
«Sound science must be our guide in choosing which problems to tackle and how to approach them.»
Author: Frank Luntz
«I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.»
Author: Frank Luntz
«Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.»
Author: Frank Luntz
«The way you communicate an idea is different than the way you communicate a product.»
Author: Frank Luntz
«The number one hot button to most voters is water quality-including both infrastructure and pollution protection.»
Author: Frank Luntz
«We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.»
Author: Frank Luntz

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