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Satoru Iwata Quotes
«Our mission is to revive the gaming industry by increasing our user base, ... If we can't do that, we might as well stand back and watch the market die off.»
Author: Satoru Iwata
«Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life,»
Author: Satoru Iwata
«Until now, within a single household, we've had family members who play video games and family members who don't play video games - and they've been very separate. Gradually, the barriers between those two have gotten stronger. ... Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect [the Revolution controller ] to become the standard in video game controls.»
Author: Satoru Iwata
«Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level. To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.»
Author: Satoru Iwata
«To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.»
Author: Satoru Iwata
«We hope to create a system which allows both Nintendo and [third-party publishers] to make a profit by using [software titles] from the past.»
Author: Satoru Iwata
«The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers, ... That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.»
Author: Satoru Iwata
«[According to new agency Reuters,] It's designed like a TV remote because that's familiar to everyone including those who are intimidated by a two-handed controller, ... Its intuitive form allows both experienced and new gamers to stand on the same starting line.»
Author: Satoru Iwata
«In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'»
Author: Satoru Iwata
«It's designed like a TV remote because that's familiar to everyone, including those who are intimidated by a two-handed controller, ... Its intuitive form allows both experienced and new gamers to stand on the same starting line.»
Author: Satoru Iwata
