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viewer

«The still must tease with the promise of a story the viewer of it itches to be told.»
«This benefit of seeing... can come only if you pause a while, extricate yourself from the maddening mob of quick impressions ceaselessly battering our lives, and look thoughtfully at a quiet image... the viewer must be willing to pause, to look again, to meditate.»
«A viewer who skips the advertising is the moral equivalent of a shoplifter.»
«The first thing a television viewer realizes when watching a golf tournament is how the sport tends to make one inclined to whisper and avoid sudden movements, such as walking to the refrigerator [during] a possible birdie putt.»
«What's really important is to simplify. The work of most photographers would be improved immensely if they could do one thing: get rid of the extraneous. If you strive for simplicity, you are more likely to reach the viewer.»
«There are always two people in every picture: the photographer and the viewer.»
«You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.»
«A great artist can look at an old woman, portray her exactly as she is... and force the viewer to see the pretty girl she used to be... more than that he can make anyone with the sensitivity of an armidillo see that this lovely young girl is still alive, prisoned inside her ruined body.»