Marketing and Advertising Essays and Term Papers

Jeans Levi's is planning to launch a new line of denim jeans in Australia that requires very little care or maintenance. Brand named Levi's "Let's Go", this line of denim jeans is specially treated to be stain-free, odour-free, germ-free, moisture-free,…

<Tab/>Project Lecturer: Nigel Bairstow Prepared by: Yan,Chen (Shannon) Student ID: 10110423 Retailer Representative: Yan Chen (Shannon) Manufacturer Representative: Jia Li (Wendy) Date: 03/04/2004 Place: Gloria Jean's…

Total Customer Experience Case Study: Optus Mobile Phone Services Contents Part 1: Brand Experiences ---------------------------------------------3 Part 2: customer Experiences ----------------------------------------6 Part…

years, but analysts believe that the internet's most hated form of advertising will meet its match with IE (Internet Explorer) 6.0 upgrade, which will hit home August 2004. Microsoft, the Washington based software corporation recently indicated that…

developed a new line of household cleaning products. As such a team has been selected from within to devise a marketing channel strategy for this new product line. The proposed strategy includes the following: <Tab/>The marketi…

marketing which generally revolve around the primacy of customers as part of an exchange process. Customers needs are the starting point for all marketing activity. Marketing managers try to identify these needs and develop products which will satisfy…

Introduction Toy's "R" Us, TRU, is one of the largest toy retailers in the United States of America, and it was started by Charles Lazarus. This essay is divided up into three parts. The first part, analyses TRU's situation in 1993. The analysis…

provide a background discussion on your company and their products/services. Identify which product you can have chosen to analyze and why? What category of new product is it? Nokia, the world's largest mobile phone maker.…

items of good design and function at prices so Low that the majority of people can afford them. Originally targeting the young buyers, who often looking to furnish their first apartments. 1953 in Almhult sales of IKEA were mail order business with 40-80…

Benetton conducted a very controversial advertising campaign. Among the most talked about ones were: <Tab/>- a black horse mounting a white one <Tab/>- the naked buttocks of an AIDS carrier, tattooed with "HIV…